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- How to Invest in Wine as an Alternative Asset Class
How to Invest in Wine as an Alternative Asset Class
Fine wine investing made easy with VinoVest

Investing typically involves purchasing stocks, bonds, and funds. To accomplish long-term investment objectives, though, a conventional "60/40" allocation to stocks and bonds may no longer be sufficient.
The good news is that a quality bottle of Cabernet or Sauvignon Blanc may also allow you to make a profit. Alternative asset classes, such as wine, can help minimize volatility, boost returns, and widen portfolio diversity.
That is, of course, provided that you have professional advice to help you choose the right ones. Even if you don't yet have a wine cellar, this information will help you invest in wine.
Investing in Wine vs. Stocks
The stock market is more volatile than usual due to the recent increase in inflation levels. As a result, 2023 is a fantastic year to begin investing in a niche asset class like fine wine.
Fine wines have typically outpaced the stock market in the United States (the Liv-ex 100 index increased by 270.7% between 2001 and 2021, while the S&P 500 index increased by 262%).
Furthermore, the Champagne index jumped by 40% in 2021, while the Bordeaux index (which tracks the performance of First Growth Bordeaux wine brands) soared by 50%.
Even once the economy has stabilized, excellent wine will be a good alternative asset to add to your portfolio. But, keep in mind that good wine is a long-term investment, so you'll need to hold onto your bottle for a few years before selling it.
What Makes Wine an Attractive Asset Class to Invest In?
Buying wine, like any other alternative investment, can be a good way to diversify your portfolio. Equities and bonds go through predictable boom and bust cycles, but collectibles like fine wine provide investment returns that have little to no correlation to standard assets. In fact, in many cases, they may be inversely related to the stock market.
You've probably heard the experts emphasize the value of diversity time and time again. In that regard, the wine presents a remarkable and distinctive source of diversification. This is because its value is determined by variables with minimal bearing on the state of the economy, interest rates, business profitability, or general investor sentiment.
Weather patterns, harvest yields, vintages, and consumer trends are only a few variables that affect the price of wine. All these factors are interwoven with supply and demand. Additionally, because these factors don't affect the entire stock market, wine investments could enhance a traditional portfolio.
Benefits of Investing in Wine
Many wine investors have a long-standing passion for wine, which motivates them to invest in this asset class. Having the wine in your possession can be the best part of investing in wine.
The majority of those who are serious about investing in wine have a high net worth. They are passionate about wine and have taken the time to completely educate themselves on the finer details of the assets, so they are likely to understand what constitutes a solid investment. The enjoyment of the investment is having the wine in their possession.
Wine investing as an alternative asset class has several advantages, including:
● Broader Diversification: Increasing inflation is a significant concern for savers and investors in 2023, and while monetary value has been degraded to levels not seen in 30 years, the value of great wine has continued to rise.
Investing in wine can help diversify your portfolio and reduce overall risk by spreading your money across several asset classes. In the current economic situation, when inflation is a huge risk, investing in wines as an asset class is a key strategy for hedging inflation.
● Increasing Demand, Limited Supplies: Wine is a tangible asset, which means it can be physically held and stored. Some investors who prefer to see and touch their money may find this to create a sense of security.
Investment-grade wines are those that have enough secondary market demand to support sustained price growth. These wines are manufactured in small numbers under rigorous conditions and are designed to improve with age.
As the wines develop and approach their drinking windows, demand rises and supply becomes increasingly scarce, resulting in price increases that generate robust, consistent growth over time.
● Possibility of Capital Growth: Wine investments can appreciate in value over time, making them potentially rewarding investments. Wine can become rarer and more valuable as it ages, particularly if it comes from a highly sought-after vintage or producer.
● Low Correlation to Conventional Markets: Wine may do well even when other asset classes are struggling since it is thought to have a low correlation with traditional financial markets. Fine wine prices are often unaffected by financial market changes; they maintain consistent growth in an environment where equities can be highly volatile.
When it comes to portfolio planning, stability is quite crucial, and wine can be utilized to mitigate volatility.
● More Tax Advantages: Wine may be eligible for tax benefits, including exemptions from inheritance tax or lower capital gains taxes, in some countries where it is regarded as a collectible.
Please keep in mind that we do not offer tax advice. Before engaging in any transaction, you should contact your tax advisor.
● Higher Level of Engagement: Wine is also a compelling investment because it may be consumed or enjoyed at wine-tasting events.
It's crucial to remember that investing in wine has risks such as market volatility, the need for adequate storage, and the possibility of fraud or counterfeit wines. Before making any investment decisions, as with any other, it is critical to conduct research and consult with a professional.
How to Identify Investment-Grade Wine
When you start building your portfolio, you need to know what types of wines you should be investing in. The major reason for investing in the correct wines is to make a profit and see their value rise in the following years or even months.
These wines are referred to as Investment Grade Wines. They have certain qualities and are not available in food shops. The following features distinguish them from ordinary wines:
The potential for a wine's value to increase is influenced by a variety of factors. Others are more market-driven and tied to supply and demand while some are fundamental.
It's natural for the price of wines limited in supply due to the size of vineyards and appellations, such as the famous wines of Burgundy or Bordeaux, to rise over time. Several characteristics have a substantial influence on the investment potential of every wine, regardless of vineyard or appellation.
To ensure you're buying investment-grade wine, follow these simple steps:
Vintage Should Be Considered: Wines with the potential to mature and age over time are considered investment-grade. They develop the proper acidity, sweetness, tannins, and alcohol level over time.
Vintage refers to the year in which grapes are harvested and wine is made in a specific place. The quality of a crop fluctuates year to year, with the weather having the greatest influence on the grapes.
A knowledgeable investor should be aware of the vintages that produce most of the wine under consideration.Consider the Winemaker's Reputation: The reputation of a winemaker has a significant impact on the possibility of appreciation of wine. Leading growers provide several of the most investable wines.
Checking the scores that it has received from critics is a crucial element for determining whether it is an investment-grade wine. Wine writers give these wines an average rating of 95% or above.Recognize the Aging Potential & Longevity of a Wine: Because certain wines age better than others, the ability to mature is crucial for good wine. The type of grape and the level of acid and tannins are two factors that can influence the potential to age properly. You can also look at a producer's track record of producing age-worthy wines.
The longevity of wines varies. Investment-grade wines typically mature approximately 10 years after bottling, but some wines can age for much longer periods while increasing in value and quality. Others will only be edible after fully maturing for a shorter amount of time.Develop as Much Subject Matter Expertise as Possible: Being a successful investor in wine requires knowledge and planning because it is such a complex asset. It's important to familiarize yourself with the market, identify your preferences and the wine styles that interest you, as well as your aspirations, time frame, and return goals.
Important Considerations Before Investing in Wine
Wine investing as an alternative asset class can be a compelling choice for investors trying to diversify their portfolios. If you want to invest in wine, consider the following steps:
● Conduct Research: Understanding the wine market, trends, and popular wine varieties is crucial before making a wine investment. To find the vineyards that create the best wines, research the various wine regions, grape varieties, and wineries.
● Make a Budget: Decide how much money you're willing to spend on wine. Keep in mind that investing in wine can be costly, and costs can vary greatly depending on the vintage, producer, and area.
● Locate a Trustworthy Wine Merchant: Choose a wine merchant with a high reputation and expertise in the wine business. They can advise you on the greatest wines to invest in and assist you in obtaining them.
● Think about Storage: Wine needs to be properly stored because it is a perishable product. To make sure your wine is preserved in top condition, think about making an investment in a wine storage facility or working with a wine storage business.
● Maintain Records: Maintain meticulous records of your wine purchases, including the purchase price, vintage, producer, and storage conditions. When it comes time to sell your wine, this information will come in handy.
● Understand When to Sell: Wine investments can be risky, with prices fluctuating according to market conditions. Keep an eye on the market and sell your wine when it is at its peak.
● Contemplate Wine Fund Investing: Consider investing in wine funds if you do not wish to invest directly in wine. These funds aggregate investor funds to purchase wine collections and may offer greater liquidity than investing directly in wine.
It is vital to realize that investing in wine can be dangerous, with no guarantees of a return on investment. As a result, it's critical to conduct thorough research, deal with reliable professionals, and be prepared to hold your investment for the long haul.

The Best Way to Start Your Wine Investment Journey
To begin investing in wine, you do not need to be a millionaire or a wine expert. This is due to Vinovest, a financial platform that allows you to invest in wine for as little as $1,000.
All you have to do is join Vinovest and tell the portfolio advisers about your investment choices. The team will then curate a portfolio for you. A staff of sommeliers and machine-learning algorithms will handpick the wines, ensuring that the bottles suit your specific investment requirements.
How to Get Started With Vinovest
Register for an Account: Fill out our safe, completely encrypted, 1-minute questionnaire to share your objectives. Your responses will aid us in creating a portfolio that is tailored to your investment objectives.
Funding your account is a must. Vinovest offers four investment options with a $1,000 minimum.Invest in wines chosen to yield the highest returns: Our expert sommeliers collaborate with our quantitative investment models at Vinovest to examine thousands of important data pieces. We take advantage of our relationships around the world to buy wine for you at the best price.
We normally finish your portfolio in 2 to 3 weeks. You own 100% of the wines in your portfolio. You are free to buy or sell bottles whenever you choose. In the meantime, we'll handle the insurance and storage.Enjoy the returns of your wine holdings: It’s time to kick back and relax. Discover for yourself why excellent wine has produced annualized returns of 10.6% over the last 30 years.
You can make a wine request from your portfolio at any moment. We’ll ship the bottles to your doorstep so that you can have your profits and drink them, too.
Have Questions? Get in Touch With Our Advisors
Your wine collection should be as distinct as you are. A one-on-one appointment with a Vinovest portfolio advisor will guarantee you acquire the best wines for your investment needs. It's also an excellent opportunity to ask any burning questions you may have about wine investing.
Get in touch today!
The Advantages of Investing with Vinovest
Here's what makes Vinovest investment so appealing:
Best Wine Prices on the Market: Vinovest obtains wines directly from wineries, worldwide wine exchange platforms, and merchants, ensuring that you receive the best wholesale wine pricing available.
AI-powered Technology Facilitates Buying and Selling: Vinovest allows you to purchase en primeur (wine futures) and other collectible wines with a few simple clicks.
The best aspect is that you can sell your wine bottle collection at any time with Vinovest. Nonetheless, it is always ideal to sell your wine when it has reached its peak worth (after 5-20 years.)
Our consultants will advise you on the best liquidity alternatives and when to sell your wine to maximize your gains.Ideal Storage: Your wine cases will be kept in bonded warehouses at the right humidity, temperature, air quality, light, and vibration levels.
Genuineness and Provenance: Vinovest goes above and above to trace the provenance of each investment wine bottle, so you never have to worry about receiving a counterfeit bottle again.
Tax Benefits: The bonded warehousing facilities do not collect excise duty or VAT, allowing Vinovest to pass significant tax savings on to you.
Security and comprehensive insurance: Vinovest additionally provides a complete policy at market value! Your wines are also fully protected; surveillance cameras in all facilities ensure that your wine is safe and secure 24 hours a day, seven days a week.
Reduced Total Costs: Vinovest charges an annual fee of 2.5% (1.9% for investment portfolios over $50,000). This charge covers wine purchasing, detection of wine fraud, storage, insurance, portfolio management, and wine selling.
No-Hassle Delivery Process: You can have the wines delivered to your buyer, your home for consumption, or your friends as a great wine gift.
If you want to look into other choices, here are two other methods to begin investing in good wine.
Other Ways to Invest in Wine
If you want to be completely hands-on with wine investing, consider the following options:
Purchase Wine Stocks
You can also invest in high-performing individual wine funds or equities like Truett-Hurst, Constellation Brands, or Diageo. But, keep in mind that stocks are riskier because their success is directly related to the stock market.
Create Your Wine Collection
Another alternative is to buy your wine bottles and preserve them in a wine cellar until their value rises. Purchasing and selling outstanding wine bottles may appear difficult at first (similar to investing in spirits like whiskey.) Nonetheless, as long as you understand the market, you should be alright!
A do-it-yourself strategy for wine investing, however, might take too long and be too risky. You will require:
● Expertise to identify the greatest investing possibilities.
● Verify the wine you purchase is 100 percent real.
● Provide a place to store wine.
● Keep track of all shipping and tax expenditures.
● Understand how to appraise your wine cellar.
● Choose the ideal moment to sell your bottles.
Therefore, why spend your time and money when you can hire a wine portfolio manager? Leave wine research, selection, authenticity verification, and inventory management to fine wine investment specialists like Vinovest.
Vinovest FAQs
What is Vinovest?
Vinovest is a wine investment platform that makes premium wine investing more accessible. We offer our clients unrivaled access, liquidity, and transparency to world-class wines.
Every day people may now own the best of Burgundy, Bordeaux, and beyond thanks to our wine and technology specialists. You can finally have your profits and drink them, thanks to our simple platform and staff of portfolio advisors.
How Does It Work?
Vinovest makes wine investing simple and easy. Here's what to expect if you decide to invest in wine.
#1) Create an Account: To open an account with Vinovest, you do not need to be a master sommelier. Simply provide your contact information and you'll be on your way.
We'll also ask you a few quick questions to get a better sense of your investment objectives, risk tolerance, and time horizons. Your responses will assist us in selecting the best wines for your investment portfolio.
#2) Fund Your Account: Vinovest offers wire payments, paper checks, and cryptocurrency in addition to bank account transfers. The minimum amount is $1,000, which allows you to join our Beginning tier. Our Plus, Premium, and Grand Cru tiers provide additional privileges and rewards.
#3) Vinovest helps you build your portfolio: Once you've funded your account, our master sommeliers will select the best wines for your portfolio using proprietary algorithms. We obtain our wines through direct relationships around the world to provide the best possible costs and returns.
We'll send you an email as soon as we buy the wine to let you know about the new additions to your portfolio.
#4) Vinovest Safeguards Your Wines: A lot of work goes into protecting your wine behind the scenes, which is why it takes 2 to 3 weeks to finish your portfolio. When it comes to their portfolios, we want customers to have complete control and peace of mind. Among the steps we take are:
● Authentication - The importance of authenticity cannot be overstated. That is why, before adding wine to your portfolio, we investigate its provenance.
● Shipping - We ship your wine to the closest bonded warehouse, reducing our carbon footprint.
● Storage - We store your wine in bonded warehouses with humidity and temperature control, on-site security, and 24-hour CCTV surveillance. The facilities are so secure that the British royal family stores its wines at the same location in the UK.
● Insurance - Every portfolio includes a comprehensive insurance policy. If your wine is damaged, we will compensate you at full market value.
● Proof of Ownership - We'll send you ownership certificates every time you add wine to your portfolio. This documentation demonstrates that you are the sole owner of the bottles.
#5) Keep an Eye on Your Portfolio's Growth: It's time to unwind, decompress, and sip a glass of wine. Meanwhile, you may monitor the progress of your portfolio in real-time.
We will also keep you informed of exceptional purchase opportunities where you can add top-tier wines and sought-after vintages to your collection.
#6) Sell Your Wine Holdings: There is a multiple-year drinking window for every investment-grade wine. Together, you and our wine specialists will decide when a wine will reach its peak value and when to sell it.
Naturally, you are not required to sell. You are free to keep your bottles in storage or consume them yourself.
#7) Increase Your Funds (Optional): Are you having fun investing in wine? Create a recurring deposit. Are you having fun investing in wine? Create a recurring deposit. You can contribute money to your account once a week or once a month.
Why Invest With Vinovest?
Vinovest has international ties to producers and traders everywhere. We may purchase wine for less than the retail value because of these contacts. In addition, we can pass savings on to Vinovest clients thanks to the competitive prices, which is not achievable when purchasing at retail.
Furthermore, Vinovest handles the time-consuming and costly tasks of certifying, insuring, and storing your wines. All you have to do after you fund your account is sit back and relax.
What Difference Does The Vinovest Purchasing Algorithm Make Depending On A Client's Risk Tolerance?
Your level of risk tolerance influences how the algorithm optimizes certain variables.
● Aggressive: the highest pure annualized returns are optimized.
● Moderate: geared toward obtaining the maximum Sharpe ratio (highest returns with lowest possible volatility).
● Conservative: geared toward achieving the lowest yearly volatility.
The main objective of the algorithm is to build a diversified portfolio spanning as many regions as it can. (Countries are not taken into account.) It then distributes bottles into your portfolio according to your investment criteria.
How quickly does Vinovest purchase wine for my account?
The full purchasing process takes two to three weeks. As your initial contribution is received in your Vinovest account, our algorithm begins aggressively searching for quality wine that meets your investment criteria.
We constantly aim to buy wine at a discount to give the best potential return on investment. The bottles are then authenticated, shipped, and stored at the nearest bonded warehouse.
Can I sell my wines whenever I want?
Absolutely, you can sell a portion or all of your portfolio at any moment. We will sell your wines to the highest-priced buyer in our network after you contact a portfolio manager. This procedure normally takes 4 to 8 weeks.
Customers who sell their wine within three years of receiving it will be charged a 3% early liquidation penalty.
When and how do I expect to get a return on my investment?
The fine wine market is driven by two key factors: maturity and scarcity.
Most investment-grade wines mature over a ten to fifteen-year period. This means that a wine that is 12 years old will often be worth more than a wine that is 2 years old. (It will also taste better!) Early buyers and long-term wine holders should experience profitable returns.
Also, the supply of fine wine is limited. A vintage is finished after it is bottled. No more may be produced. The remaining bottles of wine become rarer and more expensive as others consume them.
To optimize returns on the sales of the wines in their portfolio, Vinovest works with clients to determine the ideal time to do so.
How long is a fine wine typically kept in storage?
It all depends. The length of time you keep a wine depends on its style, tannins, acidity, and sugar levels. Vinovestors often keep their wine for 5 to 10 years on average.
We'll ask you how long you intend to keep your investment when you create your Vinovest profile. Then we'll buy wines that will peak within that range.
Who is the owner of the wine in my portfolio?
100% of the wines are yours as the customer. Each wine in your portfolio is legally connected to the special username we provide for you when you sign up for a Vinovest account. That implies that even if Vinovest goes out of business, you will still own the bottles.
Is there a management fee with Vinovest?
Depending on your investment level, Vinovest assesses a management fee. The following describes the current fee schedule:
● Standard Tier - 2.5%
● Plus Tier - 2.35%
● Premier Tier - 2.15%
● Grand Cru Tier - 1.90%
The cost includes active portfolio management, storage, authentication, and insurance. Fees are only assessed on the invested funds in your account and are prorated over the year. Your account will not be debited for any remaining funds. Make sure to visit their website since their fees can change.
Other Players Offering Investments in Wine to Accredited Investors
Being a top wine investment company in the UK and a world authority on wine investing, you can rely on our devoted team and specialized tools to help you build a fine wine portfolio that meets your budget and investment objectives.
We are leaders in active wine asset management, and we are presently accepting sub-advisory investment management requests. Drop an email to our portfolio management staff to learn more about wine investing opportunities: [email protected].
Some accredited investors have access to investment options (per SEC regulation D, rule 501a). There is a term sheet and a prospectus accessible.
Cult Wine Investment, founded in 2007, is the global leader in fine wine collection and investment management. To make fine wine investing simple, fair, and secure, we combine our unrivaled wine knowledge, a world-class investment team, and data-driven technology.
With a track record of excellent, consistent performance, we make it simple for you to own a portfolio of the world's most sought-after wines, suited to your specific investment objectives. We believe that wine investment is about more than just portfolios, which is why we value access to recognized experts, incredible wines, and wine experiences that money cannot buy.
Conclusion
Good wine is a valuable asset with a limited supply and increasing demand. You may make a nice profit from something you could term a pastime if you do your study and consult with the proper people. Celebrate your victories and celebrate your defeats. Whatever happens, you win. That's the allure of it.
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