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The Appeal of Investing in Watches for Accredited Investors
Timeless Investments: Unlocking the World of Watch Collecting and Smart Investing.


Discover the exhilarating world where time meets opportunity—the thriving pre-owned watch market. While the primary market sluggishly inches forward at a mere 1% growth rate annually, the pre-owned segment sets the stage ablaze with an astounding 8-10% surge per annum. Brace yourself for a golden chance to enter a market that knows no bounds.
Luxury watches, the coveted timepieces of the elite, hold the key to substantial returns. As demand for these exquisite masterpieces soars to new heights, limited supply becomes the catalyst for an incredible surge in prices. Prepare to witness the spellbinding rise of an investment arena teeming with endless potential.
Gone are the days when watches were merely a stylish accessory. In today's ever-evolving investment landscape, astute watch lovers and shrewd speculators are redefining the game. The time has come to embrace watches as a captivating alternative investment, and we're here to guide you through this thrilling journey.
Are you ready to make your mark? Regardless of your budget, we're about to unveil the secrets to kick-starting your watch investment portfolio. Whether you're a seasoned investor seeking a new avenue for growth or a fresh-faced enthusiast eager to explore uncharted territory, the world of watch investing welcomes you with open arms.
Immerse yourself in the allure of luxury watches—an investment opportunity where time is your ally. The stage is set, and the spotlight is waiting for you. Get ready to seize this potentially lucrative chance to invest in watches like never before.
Cracking the Code of Watch Investment-Grade Factors
Evaluating a watch's investment-grade status is a multifaceted process shaped by various factors. Even watches sharing the same references possess distinctive qualities influenced by variables like the timing of acquisition and disposal as well as geographical location.
These factors impact the watch's individuality and investment potential, contributing to the intricate evaluation process.
According to WatchFund, various market dynamics, like the demand for a specific brand and model in different regions, further contribute to the intricacy. Additionally, factors like the watch's serial number, prototype status, and buyer's profile all play a role in establishing the entry timeline, point, and price.
When considering complications such as minute-repeaters or limited-edition releases, the intricacies multiply exponentially, making the assessment highly intricate.
Key Considerations for Investing in Luxury Watches
If you're unsure about whether to invest in a luxury watch, here are some factors to take into account:
The Watch Brand
Let's be honest: the brand of the watch is just as crucial as its price. If you plan to resell the watch, you'll want to ensure a good return on your investment. A brand with a strong reputation and widespread recognition tends to retain its value better than others.
If you buy an expensive Swiss-made watch from Rolex or Patek Philippe, you may expect continuous demand for these high-end luxury items when you resell them in the future. This is likely to be the case, even if their costs have risen little during that time.
That being said, not all luxury watch brands offer the same investment potential. While numerous brands sell quality luxury watches, their investment outcomes differ. In this regard, the leading players are Rolex, Patek Philippe, and Audemars Piguet.
Scarcity
The fact that a watch is rare inherently increases its value. Vintage Rolexes, for example, are limited in quantity and have become increasingly difficult to find over time. The same principle applies to other collectibles like cars and stamps: scarcity drives up their worth as time passes.
Examine the production numbers of the watch that has captured your interest. Limited edition or discontinued watches tend to retain or appreciate in value over time. Iconic pieces like the Rolex Daytona or Patek Philippe Nautilus are also reliable choices. Conducting some research on your part will go a long way toward selecting a specific model.
Provenance and History of the Watch
Continuing with the idea of conducting research, you'll find that watches that have gained a significant following often have nicknames given by enthusiasts. These watches are also considered valuable investments.
These timepieces are commonly recognized and referred to by their distinctive names such as "Polar," "Batman," "John Mayer Rolex," and more, rather than being primarily identified by their reference numbers.
Watches with a rich history and compelling backstory attract more attention in the market. The higher the demand for a particular model, the higher its price. This is an economic reality.

Horologist working on luxury watches
Condition and Originality
As with any investment, the condition of the watch plays a vital role in determining its selling price. When buying a luxury timepiece from an online auction or a private seller, it's likely that the watch hasn't been restored before the sale.
Review photos of similar models in good condition to assess whether the watch you intend to purchase has been well-maintained by the owner.
Along with the condition, it's wise to inquire about the presence of all-original parts. A timepiece that retains its original state, including the dial, hands, factory diamonds, bracelet, and more, will maintain a higher value compared to one with aftermarket parts or replacements from different eras.
The originality and integrity of the watch's components significantly contribute to its overall worth. Additionally, it's important to know when the watch was last serviced. Rolex generally recommends a full service every 3 to 5 years.
If you're purchasing a watch that hasn't undergone servicing, it's important to factor in the cost of servicing along with the watch's price to determine its overall value. The condition and maintenance history of the watch are crucial aspects to consider when assessing its worth.
Reputation of the Seller
When purchasing a luxury watch, the seller's reputation is just as important as the watch itself. You'll want to choose a seller who stands behind the watches they sell. When considering a seller, ask the following questions:
● Can they provide assurance of their watches' authenticity? Do they offer warranties and authenticity guarantees?
● What is their return policy? What happens if the watch doesn't meet your expectations upon receipt, or if you change your mind about it?
● Are they recommended as trustworthy by their customers? Check their Google, Yelp, and Facebook reviews to gather feedback from others.
Considering these essential factors will help guide your decision-making process when investing in luxury watches, increasing the chances of a successful and rewarding investment venture.
The Top Luxury Watch Brands
When it comes to luxury watch brands, there are a few names that stand out above the rest. Let's take a look at these prestigious brands and discover why they are the epitome of timepiece excellence.
Rolex
First and foremost, we have Rolex, the iconic brand that is synonymous with luxury and craftsmanship. Renowned for their high-end sports watches, Rolex offers a wide range of timepieces that exude both style and functionality.
Rolex's stainless-steel sports models, like the Submariner, are in high demand and notoriously hard to acquire. Despite the challenge, Rolex continues to be the most reliable choice for luxury watch investments.
With Rolex, you not only acquire a timepiece of exceptional quality but also enter a world of timeless sophistication.

Patek Philippe
Patek Philippe is widely regarded as the Rolls-Royce of watches. With a rich history dating back to 1839, Patek Philippe sets the bar high with each exquisite creation.
Patek Philippe sets the starting price for their watches at $18,000, with their more complex pieces reaching astonishing figures in the six-digit range. As one of the esteemed members of the "Holy Trinity of Watchmakers," alongside Audemars Piguet and Vacheron Constantin, Patek Philippe holds an unrivaled position of respect and admiration in the watch industry.
The coveted Nautilus series, in particular, showcases their mastery in watchmaking, and owning a Patek Philippe timepiece is a testament to true horological excellence.
Audemars Piguet (AP)
The Audemars Piguet (AP) brand has made a significant mark with its legendary Royal Oak series. Initially underestimated, the Royal Oak turned out to be one of the best-selling watches of the last century.
AP's expertise lies in their skeletonized watches and their innovative use of materials, such as tantalum, which adds both allure and durability to their timepieces. Audemars Piguet continues to push boundaries by reinventing their designs while maintaining the iconic case shape that has become synonymous with their brand.
Cartier
While renowned for their exquisite jewelry, Cartier also offers a selection of remarkable watches that have earned their place in the vintage world. The Tank Louis, in particular, stands as a style statement that can appreciate in value over time.
While modern Cartier watches may not retain their value as strongly, certain models, like the Cartier Santos in blue or the mesmerizing skeletonized pieces, can be exceptions to this trend. These particular designs have the potential to maintain or even appreciate in value over time.

Richard Mille
Last but certainly not least, we have Richard Mille, a brand that combines technical innovation, architectural prowess, and a rich heritage in fine watchmaking. These timepieces, crafted with cutting-edge materials and technology, are a true marvel of modern engineering.
Limited in production, with only a handful made each year, Richard Mille watches start at a hefty price point and can reach astronomical figures. Their exclusivity and breathtaking designs make them highly coveted among collectors, often fetching substantial prices on the secondary market.
These top luxury watch brands are not merely timekeepers; they are symbols of prestige, artistry, and the relentless pursuit of horological perfection.
Whether you appreciate the timeless elegance of Rolex, the refined craftsmanship of Patek Philippe, or the avant-garde designs of Audemars Piguet, investing in any of these top luxury watch brands guarantees a timepiece that will stand the test of time and become a treasured heirloom.
With their rich history, impeccable craftsmanship, and enduring appeal, these brands represent the pinnacle of luxury. Their watches transcend trends and become timeless symbols of sophistication.
From the classic appeal of Cartier to the technological marvels of Richard Mille, each brand brings its own unique touch, ensuring a wide range of options for discerning watch enthusiasts.
Exploring Different Avenues to Invest in Luxury Watches
The appeal of luxury watches draws nearer, revealing an array of investing opportunities. Purchase timepieces directly, invest in stocks, or embrace the novel concept of fractional investment. Diverse investor preferences and objectives uncover a world of possibility in the world of watch investment waiting to be explored.
Buying Watches Directly
The classic approach entails acquiring a coveted timepiece through authorized dealers, auction websites, or marketplaces. This method empowers you with complete control over your investment, allowing you to handpick the watch of your dreams, compare prices, and revel in the pleasure of wearing it.
However, it requires a higher level of knowledge, consideration of storage and insurance, and caution regarding authentication.
Buying Stocks of Watch Companies
For those seeking broader exposure to the watch market, investing in the stocks of renowned watch companies presents a compelling alternative.
Prestigious brands like Rolex, Patek Philippe, and Audemars Piguet remain privately held. However, luxury watch retailer Watches of Switzerland, listed on the London Stock Exchange, stands out as a notable exception.
Recent success stories in this domain, with significant share price surges, highlight the potential rewards of this avenue.
Investing in Funds
Although dedicated watch funds are not readily available due to regulatory restrictions, a glimpse into the world of wealthy collectors unveils a unique approach. Wealthy individuals often form private funds, pooling their resources to collectively invest in watches.
While this option may not be accessible to retail investors, it demonstrates the enthusiasm and potential inherent in watch investment.
Fractional Investing
The latest revolution in the watch investment landscape comes in the form of fractional investing. Here, you can own a fraction of a high-value watch, eliminating the need for significant upfront capital. Many emerging platforms empower investors to participate with minimal investment amounts, opening the gates to a broader range of timepiece opportunities.
Fractional investing, while limiting physical access to the watch, provides lower barriers to entry and the opportunity for diversified investment portfolios. Additionally, it offers hassle-free storage and insurance, along with a curated selection of assets.
In conclusion, the world of luxury watches beckons, presenting a compelling case for investment. Whether acquiring watches, investing in stocks, exploring private funds, or embracing fractional investing, each avenue offers unique advantages and considerations in watch investment. Choose wisely based on your preferences and goals.
Investing in Luxury Watches via WatchFund
WatchFund was established by Dominic Khoo, a knowledgeable watch expert, along with seven partners. Khoo, who possesses 24 years of experience in the watch industry, has a comprehensive background in purchasing, wearing, and selling timepieces for profitable returns. Notably, Khoo holds the distinction of being the largest client within WatchFund.
Join WatchFund today and seize the opportunity to secure your investments like never before. Picture this: Instead of settling for a mere 1% return on a $250,000 fixed deposit over a year, imagine aiming for a remarkable 20% with us. That's over ten times higher than what traditional investments offer.
The company stands apart from traditional funds by allowing investors to hold and enjoy the watches in the portfolio. Performance is based on actual offers of sale, ensuring transparency. Through their unique "private individual managed account" watch system, the company prioritizes trust and transparency for clients.
To get in touch with the fund, contact them here.
Investing with SubDial.Co
Subdial, a watch trading network, has been established based on shared passion, providing individuals with a convenient platform to buy, sell, and trade watches.
In 2018, they embarked on a mission to leverage data in order to establish an authentic market for collectible timepieces. Their objective is to enable customers to sell at higher prices and purchase at lower rates, thus accessing the true market price.
Since its inception, Subdial has facilitated transactions exceeding £30 million in watch value, catering to the needs of numerous collectors and enthusiasts. Their exceptional trustworthiness is evidenced by an impressive trust score, surpassing that of any other watch dealer in the UK, complemented by over 1,100 5-star reviews.
Live. While the #DayDate might be the definitive gold #Rolex, the #Datejust is still a modern icon in its own right. Presented in an honest condition, this #gold#watch makes for an eye-catching alternative to a normal steel or #two-tone Datejust. ow.ly/mQdG50FQl75
— Subdial (@subdial_watches)
10:30 AM • Aug 13, 2021
How They Trade
The company employs its capital to directly purchase watches from customers, relying on its proprietary data model to determine the optimal price. Each watch undergoes a thorough authentication process and is cross-checked against the Watch Register.
After undergoing refurbishment, the company lists the watches for sale on its platform, Subdial. On average, it takes approximately 30-40 days for each watch to find a buyer.
Once a watch is sold, the original purchase amount is returned to the watch fund, enabling the company to repeat the process with new acquisitions.
Through this cycle of continuous reinvestment, the company achieves an impressive return of over 150% for each Pound invested into the fund.
Getting Started
The company is currently welcoming new investors who are interested in exploring investment prospects. For any inquiries or clarifications, interested parties are encouraged to directly contact the company via email.
Conclusion
Explore the realm of luxury watch investments for substantial returns. Discover our curated portfolio of prestigious timepieces and embark on a serious journey of financial growth. Personally, I don’t invest in any watch funds but do own a few good timepieces that have appreciated in value. I remember I bought a 18K gold Rolex Datejust in 2008 the year I got married for $3500 and now that watch is worth around 10 grand. Don't miss this opportunity to combine your passion with profitable investments. Act now and unlock the potential of luxury watch investments!
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